<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>FullSweep SEO blog</title><description>SEO and Answer Engine Optimization for Shopify — practical guides from the team behind FullSweep SEO.</description><link>https://www.fullsweep.net/</link><language>en-us</language><item><title>AI SEO vs. Hiring an Agency: A Cost Breakdown</title><link>https://www.fullsweep.net/blog/ai-seo-vs-agency-cost-breakdown/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/ai-seo-vs-agency-cost-breakdown/</guid><description>What an SEO agency actually costs a small merchant, what an AI tool replaces, and the parts of the job neither one solves. Real survey numbers, no sales math.</description><pubDate>Mon, 31 Aug 2026 00:00:00 GMT</pubDate><category>seo costs</category><category>shopify seo</category><category>agencies</category></item><item><title>SEO vs. AEO: What Changes in How You Write</title><link>https://www.fullsweep.net/blog/seo-vs-aeo-writing-differences/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/seo-vs-aeo-writing-differences/</guid><description>Same page, two readers. Here&apos;s what actually changes at the sentence and heading level when you write for answer engines instead of just for search results.</description><pubDate>Sat, 22 Aug 2026 00:00:00 GMT</pubDate><category>aeo</category><category>shopify seo</category><category>content strategy</category></item><item><title>Image Alt Text: The SEO Win Most Merchants Skip</title><link>https://www.fullsweep.net/blog/image-alt-text-shopify-seo/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/image-alt-text-shopify-seo/</guid><description>Alt text is the easiest on-page fix in your store and the one most catalogs never do. What to write, what to skip, and why blank alt tags cost you twice.</description><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><category>alt text</category><category>shopify seo</category><category>accessibility</category></item><item><title>Structured Data: Ranking vs. Being Recommended</title><link>https://www.fullsweep.net/blog/structured-data-shopify-seo-aeo/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/structured-data-shopify-seo-aeo/</guid><description>Schema markup makes Google display your products. Getting an AI to recommend them takes something else. Here&apos;s what each one actually reads on your pages.</description><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><category>structured data</category><category>shopify seo</category><category>aeo</category></item><item><title>Before and After: Product Description Rewrites</title><link>https://www.fullsweep.net/blog/product-description-rewrites-before-after/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/product-description-rewrites-before-after/</guid><description>Four worked examples showing what changes when a product description gets rewritten for search, and why the second version outranks the first.</description><pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate><category>product descriptions</category><category>shopify seo</category><category>copywriting</category></item><item><title>ChatGPT Is Sending Shoppers to Stores. Is Yours Ready?</title><link>https://www.fullsweep.net/blog/chatgpt-shopping-recommendations-shopify/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/chatgpt-shopping-recommendations-shopify/</guid><description>AI assistants now recommend specific products and hand shoppers off to merchant sites. Here&apos;s how to check if it&apos;s happening to you, and what to fix.</description><pubDate>Thu, 06 Aug 2026 00:00:00 GMT</pubDate><category>aeo</category><category>chatgpt shopping</category><category>shopify seo</category></item><item><title>Why SEO Tools Break Down at a Thousand Products</title><link>https://www.fullsweep.net/blog/seo-tools-break-at-scale/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/seo-tools-break-at-scale/</guid><description>Shopify SEO advice assumes a small store. Here&apos;s what actually breaks when your catalog passes a few hundred products, and what to look for instead.</description><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><category>shopify seo</category><category>bulk editing</category><category>catalog management</category></item><item><title>What Is AEO and Why Shopify Merchants Should Care</title><link>https://www.fullsweep.net/blog/aeo-for-shopify-merchants/</link><guid isPermaLink="true">https://www.fullsweep.net/blog/aeo-for-shopify-merchants/</guid><description>Shoppers are asking AI assistants for recommendations instead of scrolling results. Here&apos;s what answer engine optimization means for a Shopify store.</description><pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate><category>aeo</category><category>shopify seo</category><category>ai search</category></item></channel></rss>